Built by someone who got tired of doing the same work twice.

I started my first company in university. A Spanish-language wellness app called Despertar. We grew it to thousands of users, ran content across every platform, and learned firsthand what happens when a growing business runs on manual processes. Every hour we spent copying data, sending follow-ups by hand, and updating spreadsheets was an hour we weren't spending on the product.

So I started building systems to handle it. Lead responses, reporting, content pipelines, onboarding flows. Anything that happened more than once, I automated. The impact was immediate. And once I saw how much time it freed up, I realized every small business I knew had the same problem.